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Blogging and the Bottom Line

By Robert J. Ambrogi
February 24, 2005

Pick an area of law ' trademark, employment, appellate, whatever ' tack “lawyer” onto it, and search the phrase on Google. Odds are, a legal blog will be among the top-ranking results ' often at the top of the list.

At a time when talk of online marketing invariably turns to the pseudo-science of search-engine optimization, many law firms are missing an often more sure-fire route to the top of the search-engine heap ' blogging.

And higher search ranking is just one of the marketing advantages blogging offers lawyers ' all for little or no cost and with virtually no technical knowledge required.

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