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Spam is a cost effective and lawful marketing tool. A spammer can send an e-mail advertisement to one million people at a cost of only $100. Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003, CAN-SPAM Act of 2003, 15 USC 7701, allows the use of unsolicited commercial e-mail. However, to avoid legal difficulties, those who use spam should consider doing more. In particular, it is highly advisable to establish an appropriate chain of title for target list databases they acquire.
Database transfer transactions may be subject to claims of copyright violation. While printed compilations of data have always been protected under copyright law, computer data ' data stored in the form of a database ' have only been protected since 1978. As with all copyright law, copyright on databases protects only original works. As such, in most instances only the layout of the database is protected and not the inherent data itself.
Prior to Feist Publications v. Rural Telephone Service, 499 U.S. 340 (1991), courts would commonly accept a database owner's argument that the efforts expended to collect and store data constituted a sufficient rationale to protect a database under copyright law. In Feist, however, the Supreme Court held that only the arrangement of collected facts could be granted protection. Copyright law does not prohibit the copying of facts, even newly discovered or expensively acquired facts, according to Harper & Row Publishers, Inc. v. Nation Enterprises, 471 U.S. 539, 556 (1985).
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This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
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