Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.
You are the owner of KibbleSoft, the widely used fuzzy-logic retail management software package for pet food distributors. Understanding the value of the KibbleSoft brand, you have registered the trademark and carefully policed against infringers for a number of years. And having early grasped the importance of the Internet for promoting your brand, you were also a step ahead of the cybersquatters and acquired the kibblesoft.com domain in 1996. Much of your business now runs through your heavy-trafficked Web site at www.kibblesoft.com.
Recently, however, your trademark attorneys have brought a new problem to your attention: typosquatters. Parties unrelated to KibbleSoft LLC have registered a number of variants of your domain name, including among many others wwwkibblesoft.com, kibbelsoft.com, kbblesoft.com, and kibblseoft.com. The owners of these domains seek to profit, in one manner or another, from either common typographical errors or misspellings of the kibblesoft.com domain name.
What's in it for them? The owner of wwwkibblesoft.com is a competitor who forwards traffic to a Web page promoting its own pet food distribution software, under its own brand. The kbblesoft.com typosite and most of the others, however, are not operated by competitors. Rather, these Web pages are calculated to bring the careless keyboarder to “parked” domain pages that display a collection of links to Web sites selling a range of products, mostly relating to the pet business or to pet food. The owners of these domains get a small payment every time someone clicks on one of the links found at these pages.
ENJOY UNLIMITED ACCESS TO THE SINGLE SOURCE OF OBJECTIVE LEGAL ANALYSIS, PRACTICAL INSIGHTS, AND NEWS IN ENTERTAINMENT LAW.
Already a have an account? Sign In Now Log In Now
For enterprise-wide or corporate acess, please contact Customer Service at [email protected] or 877-256-2473
Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.
As courts and discovery experts debate whether hyperlinked content should be treated the same as traditional attachments, legal practitioners are grappling with the technical and legal complexities of collecting, analyzing and reviewing these documents in real-world cases.
How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions Just as no two individuals have the exact same face, no two lawyers practice in their respective fields or serve clients in the exact same way. Think of this as a "Unique Value Proposition." Internal consideration about what you uniquely bring to your clients, colleagues, firm and industry can provide untold benefits for your law practice.
The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
This article offers practical insights and best practices to navigate the path from roadmap to rainmaking, ensuring your business development efforts are not just sporadic bursts of activity, but an integrated part of your daily success.