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CD: What's It Worth to You? What Legal marketing professionals command for full-time salary.

By ALM Staff | Law Journal Newsletters |
June 16, 2005
What's It Worth to You?
What Legal marketing professionals command for full-time salary.

This web audio conference gives marketers and lawyers a glimpse into what the marketing professionals in the legal field command for full-time salary, bonuses and other benefits. Focusing on the results of the highly anticipated LMA Compensation Survey, this event will serve as a snapshot into the strategic position the legal marketing professionals hold, or should hold, in firms.

The Legal Marketing Association (LMA), founded in 1985, has more than 2,300 members and is the world's largest marketing network dedicated to serving the needs of professionals in the legal industry. Since its inception, LMA has provided legal professionals with access to educational programs, marketing research, professional standards of conduct and industry white papers, in addition to the opportunity to share ideas and best practices with members globally.

This conference, using the most recent LMA survey, goes into detail on the positions, salaries and responsibilities of the marketing team. Marketing professionals in the legal industry who do not already have the proverbial “seat at the table” in their firm might use the information in this survey to lobby for a more strategic position or for a compensation package more in keeping with their responsibilities and contributions. In addition, the information can assist law firms in structuring marketing positions and responsibilities for the best mutual benefit.

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