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News Not All Good For Google ' Or Its Advertisers

Just because you can do something, doesn't mean you always should." Never has that saying had more meaning than when it comes to Internet advertising. True, this new avenue for advertising has helped some companies exponentially increase their business, but the methods for "re-directing" prospective customers have come under great scrutiny by the courts in the last 6 months. Recent decisions warn that keyword advertising through paid placements such as "Sponsored" or "Featured" ads could lead you directly to the defendant's table in federal court.

21 minute read June 28, 2005 at 03:19 PM
By
Melissa L. Klipp
News Not All Good For Google ' Or Its Advertisers

“Just because you can do something, doesn't mean you always should.” Never has that saying had more meaning than when it comes to Internet advertising.

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