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CD: What can client feedback do for you? Client Feedback Program Success Stories
What can client feedback do for you?
Client Feedback Program Success Stories
August 23, 2005
12 pm – 2 pm eastern
Web Audio Conference
According to recent surveys, only 30% of law firms are currently engaged in client feedback programs. This Web Audio Conference will provide real-life examples of successful client feedback programs. Participants will learn specific strategies from the perspectives of a marketing partner, marketing consultant, CEO of a law related business, and full-time business developer for a major law firm.
Conference topics include:
- General overview of the process while focusing on two successful case studies.
- How and why client feedback programs actually work.
- Specific strategies adopted by firms that have created on-going and successful client feedback programs.
- Overcoming resistance, sample pilot program options, and how to sell the “harm” of not having a client feedback program.
- Benefits of conducting interviews with all clients.
- Implications of repetitive feedback, how to actually follow up with clients and why this creates client loyalty.
- The decision to use a full time non-lawyer who is primarily responsible for growing business with existing clients and helping to target non-clients.
Moderator:
Elizabeth Lampert
Director of LJN's Web Audio Division
President, Elizabeth Lampert PR
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