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CD: High-Powered Recruiting

By ALM Staff | Law Journal Newsletters |
August 18, 2005

*Conference Postponed*

High-Powered Recruiting
Using aggressive marketing to improve law school and lateral hiring

Join Us
September 21, 2005
12 pm – 2 pm eastern
Web Audio Conference

Recruiting is War. The competition for candidates is intense — law students, lateral associates, partners with business — it's brutal. But some savvy firms, large and small, are using aggressive marketing tools and tactics to double, even triple their hiring success. Computer games and giveaways, differentiation and direct mail, micro-sites and mailers — the sky's the limit, and expert marketers are working in close partnership with Hiring Partners and Recruiting Directors.

In this fast-paced program, you'll learn how the top firms are blending sophisticated marketing strategies with recruiting programs to:

  • Attract the top candidates — the right candidates — to your firm
  • Increase your acceptance rate once they're interested
  • Identify a powerful differentiator for your firm, and use it strategically
  • Predispose your targets in your favor before they even meet you
  • And more!

An award-winning panel of leading experts, managing partners, marketing partners, hiring partners, marketing directors and consultants will give straight answers to tough questions about what does and doesn't work in today's competitive market.

Moderator:
Elizabeth Lampert, President of Elizabeth Lampert PR, the former Executive Vice President at Levick Strategic Communications, and Director of LJN's Web Audio Division.

Panelists

Ross Fishman, Esq., Chief Exceleration Officer, Ross Fishman Marketing, Inc.

Bryan Schwartz, corporate/bankruptcy attorney, and Chairman of 60-lawyer Levenfeld Pearlstein

Diane Hamlin, former CMO of Silicon Valley's Fenwick & West, and President of the Legal Marketing Association

Alyse Lasser, Recruiter at Kensington International, Inc


To register, use the form below or call 800.999.1916

*Conference Postponed*

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