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Solo Aims To Blog His Way To New Clients
The small town of Storrs, CT, may soon become the center of the law blog universe. Andrew Ewalt, a solo practicing in the shadows of the University of Connecticut, is a guinea pig for the wildly growing technology, which to date has largely been passed over by the legal profession as a marketing tool.
Approached by the national magazine Law Practice, which is produced by the American Bar Association, Ewalt has agreed to work with Web and marketing consultant Larry Bodine of Illinois to set up a “blawg,” as legal blogs are known, and get feedback for the next year. He launched his blog (http://andrewewaltslawblog.blogs.com) in May and has been pleased with the response.
“It hadn't dawned on me [that] this was a great way to reach clients,” says Ewalt, who handles a wide variety of civil law matters. “It's drawn people to my Web site and tripled traffic to it.” Using tracking software, Ewalt estimates that he gets about 200 hits on his blog a month and 3000 hits on his Web site (www.ewaltlaw.com). “It really is a way for people to feel comfortable with me,” he says.
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