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A Word from the Editor: Privacy and Data Protection Issues Are Here to Stay

By Ruth Hill Bro
September 20, 2005

Privacy has been described as “the right to be let alone,” a phrase popularized in an 1890 Harvard Law Review article by the future U.S. Supreme Court justice Louis Brandeis in which he expressed concerns about the threat posed by technology to an individual's control over his own personal information. At the close of the 19th century, the perceived technological threat to privacy was the spread of cheap photography and high-speed printing. Imagine what Justice Brandeis would think of today's camera phones, global positioning systems, employer surveillance of e-mail, and customer relationship management systems, not to mention the myriad other technological developments of the last 115 years.

Although concerns about privacy have ebbed and flowed throughout the history of the United States, such concerns are running high now and show every sign of continuing to climb for years to come. The Internet, telecommunications devices, and increasingly sophisticated computer technology have made it easy to collect, analyze, reproduce, and disseminate information about individuals. Laws at the state and federal level are continually emerging to correct perceived erosions of privacy in the United States, while legal developments in the European Union, Canada, Asia/Pacific, and Latin America remind companies that privacy obligations do not stop at the U.S. border.

Companies are beginning to realize that privacy and data protection laws govern virtually everything they do, given that personally identifiable information (such as names, addresses, and e-mail addresses) underpins the business of most companies. Such information is collected through e-mail, Web sites, B2B exchanges, and extranets. It comes in the mail, by personal courier, through call centers, and via face-to-face interaction. This information is one of the primary reasons for promotions, sweepstakes, and contests. Customer and supplier transactions, clinical trials, and marketing all depend upon it. It is collected from employees, prospective employees, intranets, employee portals, and internal corporate networks. Personal information comes from, and goes to, affiliates, trading and business partners, public sources, purchased databases, and other third parties. It crosses media, departments (virtually every part of a company's organizational chart), and jurisdictions (each with its own ' often highly divergent ' data protection laws).

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