Ambush Marketing: Here to Stay?

Ambush marketing," a term coined by Jerry Wexler, manager of global marketing efforts for American Express in the 1980s, refers to the marketing activities of companies that manage to associate themselves, or their products or services, with high-profile events without paying to become an "official sponsor.

20 minute readOctober 04, 2005 at 11:14 AM
By
Michael A. Lisi
Ambush Marketing: Here to Stay?

“Ambush marketing,” a term coined by Jerry Wexler, manager of global marketing efforts for American Express in the 1980s, refers to the marketing activities of companies that manage to associate

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