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CD: PR and Marketing on the National and Global Level

By ALM Staff | Law Journal Newsletters |
October 28, 2005

PR and Marketing on the National and Global Level
Directories, Journalists and Campaigns

With over 100 US law firms with operations in London, and many of the AmLaw 100 have offices dotting the globe, there will be no slow down of law firms that continue to follow clients into national and global markets. This creates a fiercely competitive market for local firms against national and global law firms that are well-resourced and make substantial investments in their communications and marketing.

With US law firm CMO's expected to provide marketing strategy and execution at the national and global level, what are the marketing and communications lessons that can be learnt for entering new markets and building national or global profile?

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