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Let Clients' Fingers Do The ... Clicking
Time was, and the time wasn't that long ago, when the average citizen looking for a lawyer would thumb through the Yellow Pages (remember them?), where smart lawyers with the wherewithal would place large display ads to distinguish themselves from firms' names in the small, and not-so-easy-to-read, strictly alphabetical listings.
Now, in the Age of e-Commerce, the fastest way to find a lawyer is to Google one, or to use online lawyer-finder tools such as those that companies like ALM, the owner of e-Commerce Law & Strategy, offer. With that change has come a new challenge for enterprising attorneys: How to get their names to the top of the 5.76 million spewed back when a user queries for, say, “New Jersey divorce lawyers.”
The answer is sponsored links: paying Google or Yahoo!, or other Web search engines, for prominent placement when a user types in a specific term. It's an auction-like system in which the most aggressive advertisers can claw their way to the top, and reap the benefits of being there.
Major Differences In UK, U.S. Copyright Laws
This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
Strategy vs. Tactics: Two Sides of a Difficult Coin
With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
The Article 8 Opt In
The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
Removing Restrictive Covenants In New York
In Rockwell v. Despart, the New York Supreme Court, Third Department, recently revisited a recurring question: When may a landowner seek judicial removal of a covenant restricting use of her land?