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Let Clients' Fingers Do The ... Clicking

By Charles Toutant
January 03, 2006

Time was, and the time wasn't that long ago, when the average citizen looking for a lawyer would thumb through the Yellow Pages (remember them?), where smart lawyers with the wherewithal would place large display ads to distinguish themselves from firms' names in the small, and not-so-easy-to-read, strictly alphabetical listings.

Now, in the Age of e-Commerce, the fastest way to find a lawyer is to Google one, or to use online lawyer-finder tools such as those that companies like ALM, the owner of e-Commerce Law & Strategy, offer. With that change has come a new challenge for enterprising attorneys: How to get their names to the top of the 5.76 million spewed back when a user queries for, say, “New Jersey divorce lawyers.”

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