Everybody owns some type of tangible physical asset. Something made of metal for instance, such as an automobile. Imagine that you don't own just any old car, but a restored Shelby Cobra, a true American classic.
Libeling Lawnmowers?
The tort of commercial disparagement falls generally within the penumbra of libel and slander-related claims, although it is overshadowed by the more commonly recognized version of the tort relating to personal claims (like those celebrities frequently bring against supermarket tabloids). Yet not only are claims based upon the libeling of an object a legitimate cause of action, they can result in verdicts for plaintiffs. A better understanding of this little-known tort is necessary if a company is to evade the risks it poses.
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Brian H. CorcoranThis premium content is locked for LawJournalNewsletters subscribers only
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