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Law firms are spending more money on professional development and hiring more staff to oversee this area than ever before. In addition to substantive skills programs for the many different practice areas, internal programs have expanded to include leadership and business-development curriculums, deal and case management training, presentation skills, business development, and client relationship training.
Fifteen years ago, the comment often made about professional development in law firms was: “Why should we?” Now, if a firm admits that it doesn't have an institutionalized professional development program, clients and other firms tend to raise eyebrows and ask: “Why not?” In fact, many RFPs or RFIs from clients and prospective clients now routinely ask for details regarding the training a law firm offers, both internally and for its clients.
This begs the question of how to get the highest and best use out of your firm's professional development investment, over and above the clear benefit to your own lawyers and staff. Odds are there is a huge amount of intellectual property already in existence as a result of your firm's internal programs. Consider turning what is a valuable cost center into an invaluable business development resource.
A Business Development Tool
There isn't room enough in this article to set out all the many fine reasons why you should aim your professional development arsenal in the direction of oncoming clients. The incorporation of substantive programs into the fabric of your business development efforts adds value in the following ways:
First, clients/potential clients get increased exposure to your firm's and your lawyers' expertise.
Second, it adds a platform upon which to supply clients with cutting-edge updates and materials on subjects of immediate interest.
Third, the firm's lawyers get additional opportunities to be in front of clients.
Fourth, depending on the firm's accreditation status and the requirements of the jurisdiction, the attendees may receive always-appreciated CLE credit.
Finally, it promotes good will and client satisfaction.
Providing Professional Development for Clients
When thinking about the ways in which professional development can be provided to clients, use what you do internally as a springboard for ideas. Firms have successfully used the following formats, which range from fairly quick, easy, and relatively inexpensive to more complex, planning-intensive, and more costly:
Quick Tips For A Successful Client Program
Generally, the same presentation do's and don't do's go for client programs as for your own in-house programs, with a few twists.
With all this in mind, you can move your professional development efforts into the business development realm with ease. The result will be both heightened client service and enhanced client relations, which are always good for business.
Law firms are spending more money on professional development and hiring more staff to oversee this area than ever before. In addition to substantive skills programs for the many different practice areas, internal programs have expanded to include leadership and business-development curriculums, deal and case management training, presentation skills, business development, and client relationship training.
Fifteen years ago, the comment often made about professional development in law firms was: “Why should we?” Now, if a firm admits that it doesn't have an institutionalized professional development program, clients and other firms tend to raise eyebrows and ask: “Why not?” In fact, many RFPs or RFIs from clients and prospective clients now routinely ask for details regarding the training a law firm offers, both internally and for its clients.
This begs the question of how to get the highest and best use out of your firm's professional development investment, over and above the clear benefit to your own lawyers and staff. Odds are there is a huge amount of intellectual property already in existence as a result of your firm's internal programs. Consider turning what is a valuable cost center into an invaluable business development resource.
A Business Development Tool
There isn't room enough in this article to set out all the many fine reasons why you should aim your professional development arsenal in the direction of oncoming clients. The incorporation of substantive programs into the fabric of your business development efforts adds value in the following ways:
First, clients/potential clients get increased exposure to your firm's and your lawyers' expertise.
Second, it adds a platform upon which to supply clients with cutting-edge updates and materials on subjects of immediate interest.
Third, the firm's lawyers get additional opportunities to be in front of clients.
Fourth, depending on the firm's accreditation status and the requirements of the jurisdiction, the attendees may receive always-appreciated CLE credit.
Finally, it promotes good will and client satisfaction.
Providing Professional Development for Clients
When thinking about the ways in which professional development can be provided to clients, use what you do internally as a springboard for ideas. Firms have successfully used the following formats, which range from fairly quick, easy, and relatively inexpensive to more complex, planning-intensive, and more costly:
Quick Tips For A Successful Client Program
Generally, the same presentation do's and don't do's go for client programs as for your own in-house programs, with a few twists.
With all this in mind, you can move your professional development efforts into the business development realm with ease. The result will be both heightened client service and enhanced client relations, which are always good for business.
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