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Snapshot Look At Current Adult Entertainment Biz

By Jack O'Hara
March 29, 2006

For a few days recently, I 'researched' the adult-entertainment industry for this article. I became curious as to just how big the industry was, what kind of money was being made and what companies owned, operated, managed and provided adult entertainment. In fact, there are multiple segments and sectors within the industry, with companies involved in movies, books and magazines, Web sites and software, nightclubs, adult-cable networks, pay-per-view services, telephone and online services, retail stores and catalogs.

I discovered that the industry is difficult to accurately measure. It's even more difficult to track how many publicly traded, mainstream companies are involved and what percentage of their earnings originates from the adult industry. Search-engine firms such as Google, or video-streaming providers such as RealNetworks Inc., don't really specify how much money they earn from the adult trade. While stock
analysts will admit that the revenue contributions can sometimes be significant, the companies themselves rarely mention it.

More Revenue Than Hollywood

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