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<b>Meyerowitz on Marketing:</b> Lawsuits Too Bad To Be True

By Steven A. Meyerowitz
March 30, 2006

What is it about the people who serve on juries? One group recently decided that a Philadelphia restaurant should pay more than $100,000 to Amber Carson after she slipped on a wet floor and broke her tailbone. The award was not necessarily unreasonable ' except when one considers that the floor was wet because the plaintiff, fighting with her boyfriend, had tossed a drink at him seconds before she fell!

A different collection of peers decided that Terrence Dickson of Bristol, PA, was entitled to about $500,000 to compensate him for mental anguish. The jury's award in this dispute might have been supportable, but the plaintiff claimed that he had suffered his injuries after robbing the home of a family on vacation ' and getting locked in the garage for more than a week, surviving only on soda and dog food!

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