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Programs Keep Alumni Close to Old Firms
As firms strive to differentiate themselves through marketing techniques and stave off mergers through network affiliations, they are gearing up alumni programs to net referrals and maintain positive relationships with former employees.
Over the last 2 to 5 years, large firms have dedicated a significant amount of time and money to creating programs that link current and former attorneys, marketing consultant Micah Buchdahl says.
'People who used to work at the firm are actually really good future business leads,' he says.
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