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Some Old Lessons For New Enterprises

By Stanley P. Jaskiewicz
June 28, 2006

e-Commerce firms have aggressively marketed themselves as the new kids on the block. They eagerly discard old ways of doing business, confident that their way of doing business ' online ' is better. It's an e-commerce article of faith that everyone can work more efficiently if he or she would only eliminate outdated practices that don't take advantage of the conveniences available online.

Often, these denizens of all things digital have been correct. Consider the many fields that have been revolutionized ' and jobs that have been eliminated ' by 'new economy' firms. The Internet has not been a friend to individual real estate agents, travel agents and booksellers, however much it has helped their customers and clients. Increasing online access and familiarity have even transformed something as mundane as paying bills, in one of the quiet Internet success stories recently heralded in The New York Times (see, www.nytimes.com/2006/05/29/technology/29ecom.html?_r=1&th&emc=th&oref=slogin, subscription or purchase required).

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