Beth Marie Cuzzone Director of Business Development, Goulston & Storrs Boston
Katherine Daisley Marketing Manager, ALM Research New York
Sue Stock Allison Managing Director, The Brand Research Company Centreville, VA
Moderator:
Elizabeth Lampert Director, ALM Web Audio Conference Division
Defining a Trend:What Does Business Development Mean to Your Law Firm? Recorded August 15, 2006 In the second annual 'Law Firm Business Development Survey,' ALM Research and The Brand Research Company gather, explore and analyze what firms are doing to get new business and clients.
'Business Development' is an evolving discipline within the law firm community. This survey seeks to understand not only how firms are beginning to define the practices and strategies labeled as 'business development' distinct from 'marketing.'
You will learn what practices, strategies and organizational structures law firms are finding effective for getting new business and new clients. We'll discuss the key findings of the survey, exploring how the experiences of your peers and trends in the market can help you to build and focus your firm's business development efforts.
Discussion topics also include:
Strategies
Structure
Roles and responsibilities
Trends and best practices
Panelists:
Beth Marie Cuzzone Director of Business Development, Goulston & Storrs Boston
Katherine Daisley Marketing Manager, ALM Research New York
Sue Stock Allison Managing Director, The Brand Research Company Centreville, VA
Moderator:
Elizabeth Lampert Director, ALM Web Audio Conference Division
Defining a Trend:What Does Business Development Mean to Your Law Firm? Recorded August 15, 2006 In the second annual 'Law Firm Business Development Survey,' ALM Research and The Brand Research Company gather, explore and analyze what firms are doing to get new business and clients.
'Business Development' is an evolving discipline within the law firm community. This survey seeks to understand not only how firms are beginning to define the practices and strategies labeled as 'business development' distinct from 'marketing.'
You will learn what practices, strategies and organizational structures law firms are finding effective for getting new business and new clients. We'll discuss the key findings of the survey, exploring how the experiences of your peers and trends in the market can help you to build and focus your firm's business development efforts.
The parameters set forth in the DOJ's memorandum have implications not only for the government's evaluation of compliance programs in the context of criminal charging decisions, but also for how defense counsel structure their conference-room advocacy seeking declinations or lesser sanctions in both criminal and civil investigations.
The DOJ's Criminal Division issued three declinations since the issuance of the revised CEP a year ago. Review of these cases gives insight into DOJ's implementation of the new policy in practice.
This article discusses the practical and policy reasons for the use of DPAs and NPAs in white-collar criminal investigations, and considers the NDAA's new reporting provision and its relationship with other efforts to enhance transparency in DOJ decision-making.
In the past few decades, law firms have made great strides in catching up with the rest of the corporate world and are reaping the benefits of all kinds of marketing. This acceptance by firm management is in great part due to an increased appreciation of analytics, made possible by digital marketing and social media.
Legal spend has become a core business issue that now shapes financial planning, operational decision making and risk management. What once lived primarily in the legal department has become a shared responsibility across client legal, finance, and operations teams and their outside counsel.
