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Big Firms Move Into L.A.
When it comes to entertainment law, the big legal players have traditionally emerged from firms that sprung up in Los Angeles, the industry's hometown. But increased lateral movement, coupled with a widening emphasis on technology, has out-of-town firms such as Milwaukee-rooted Foley & Lardner seeing an opportunity to carve out their own entertainment niche. A decade after opening its Los Angeles office, Foley is breaking into the area's signature ' and lucrative ' industry, seeking to build a top-notch entertainment practice from the ground up. Since its official entertainment launch a year ago, the firm has attracted top talent and is relying on those key lateral hires to lead the way.
'The entertainment industry is very relationship-oriented, and there's a lot to developing those relationships over time,' says Miriam Beezy, co-chair of the firm's entertainment team. 'Some of my clients were surprised because they hadn't thought of Foley in entertainment.'
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