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CRM: Not an 'Ancient Chinese Secret'
The wisdom of Confucius enlightens. although it usually takes a very long time to figure out the meaning of a select Confucianism, you know the wisdom is there somewhere. But it takes a lot of thinking to figure out the benefits of his wisdom. The same has been said about client-relationship management technology (CRM). CRM is the term used to describe the technology and practices related to client acquisition, management, marketing and retention. Writing down the name and address of a prospective client, and jotting down some notes about their likes and dislikes or their interests (ie, so they can be leveraged in an effort to win them as a client), is a common practice of CRM. So it is with any practice that helps manage interactions (e-mails, meetings, calls, or letters) with clients intended to increase books of business. There are other support components to CRM, such as marketing to clients and keeping them informed about what the firm offers. In a nutshell, that is CRM. And, while most people understand its benefits, many stay away from implementing CRM technology for very basic reasons.
A Web search on CRM usability yields a number of links ' most of them point to software vendors who claim that their software increases or enhances CRM usability. Defining 'usability' in this context depicts usability as the ease with which people can employ a particular tool or other human-made object in order to achieve a particular goal. The two primary components of usability ' how easy it is to use and how much it enables you to achieve a particular goal ' are of tremendous significance as it relates to CRM.
Why So Many Great Lawyers Stink at Business Development and What Law Firms Are Doing About It
Why is it that those who are best skilled at advocating for others are ill-equipped at advocating for their own skills and what to do about it?
Bankruptcy Sales: Finding a Diamond In the Rough
There is no efficient market for the sale of bankruptcy assets. Inefficient markets yield a transactional drag, potentially dampening the ability of debtors and trustees to maximize value for creditors. This article identifies ways in which investors may more easily discover bankruptcy asset sales.
The DOJ's Corporate Enforcement Policy: One Year Later
The DOJ's Criminal Division issued three declinations since the issuance of the revised CEP a year ago. Review of these cases gives insight into DOJ's implementation of the new policy in practice.
A Lawyer's System for Active Reading
Active reading comprises many daily tasks lawyers engage in, including highlighting, annotating, note taking, comparing and searching texts. It demands more than flipping or turning pages.
Protecting Innovation in the Cyber World from Patent Trolls
With trillions of dollars to keep watch over, the last thing we need is the distraction of costly litigation brought on by patent assertion entities (PAEs or "patent trolls"), companies that don't make any products but instead seek royalties by asserting their patents against those who do make products.