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Blogging and the Workplace

By Philip L. Gordon and Katherine Cooper Franklin
October 30, 2006

Even though you're principal of, or counsel to, an e-commerce firm, you might be out of the loop when it comes to your employees' use of and postings on blogs.

Blog use has expanded exponentially recently, and bloggers can't seem to resist the urge to talk about their jobs on blogs.

These sometimes quasi-journalistic postings ' indeed, blogging has given currency to the term citizen journalist ' raise a host of employer concerns, such as:

  • Protecting a company's hard-won public image;
  • Safeguarding confidential information; and
  • Preventing defamation of managers and co-workers about whom bloggers comment or otherwise make note of on blogs.

Such concerns arise because blogs can reach millions of readers long before the employer learns about a potentially worrisome posting. No laws specifically regulate blogging per se, and there's virtually no guiding case law. And so, employers must look elsewhere for guidance on balancing employees' interest in life away from work and ensuring that employees' blogging doesn't damage business interests; that elsewhere is a new destination on the company document roster: a blogging policy.

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