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Competitive Intelligence: A Tool for In-house Counsel

Competitive Intelligence has long been used by corporate America to analyze trends, client feedback, and marketing strategies to get an edge. It's the newest buzzword among law firms to win more market share and retain clients. But it's barely a whisper in law departments, at least when it comes to selecting outside counsel.

21 minute read October 30, 2006 at 09:17 AM
By
Barry Solomon
Competitive Intelligence: A Tool for In-house Counsel

Competitive Intelligence has long been used by corporate America to analyze trends, client feedback, and marketing strategies to get an edge. It's the newest buzzword among law firms to win more market share and retain clients.

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