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The Magic of Making Rain

By Robert Clayman
November 02, 2006

Dating back to ancient Egyptian cultures, 'Rain Makers' lead 'ceremonial dances to invoke rain, ensuring an abundant harvest ' Most primitive dances have the same goals ' life, health, abundance, power.' Today's law firm rainmakers may not be aware that rainmaking is also connected with fertility, as it is an essential part of the harvest in the fields and in homes. Native American cultures also teach us that 'rainmaking' is a process that involves more than one leader, is filled with spirit, song, patience and perhaps long periods of drought.

In today's complex law firm business environment, one might ask, what is Mark or Mary's magic? How do they bring in so much business? How do they make those deals happen? To ensure the long-term 'harvest, life, health and abundance' for the firm, one must ask whether the magic of rainmaking can be developed in new associates, seasoned lawyers or law firm executives.

As a lifelong advocate of professional development, I must confess that some of the skills may not be teachable, but are rather a part of an individual's personality and intuitive style that, when combined with their legal expertise, create an ability to make connections, build trust and sustain relationships. However, we are able to develop a lawyer's and his or her team's skills over time ' and that is an essential element of a rainmaking team that has depth.

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