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Observations on Negotiating Franchise Agreements in Today's Legal Environment

By Rochelle B. Spandorf and Beata Krakus
December 29, 2006

Franchise law has long characterized franchise agreements as adhesion contracts (see, Ticknor v. Choice Hotels Int'l, 265 F.3d 931 (9th Cir. 2001) (Montana law); Bolter v. Superior Court, 87 Cal. App. 4th 900 (2001) (California law)). While no empirical data exist on the percentage of franchisors that will negotiate the terms of their franchise contract with prospective franchisees, it is fair to conclude that they remain a minority. To start the pre-sale disclosure process, a franchisor must present a prospect with the terms of its bona fide offer for the sale of a franchise. Frequently, these are the only terms the franchisor is prepared to accept.

Franchisors resist prospective franchisee efforts to negotiate better terms for themselves for any number of reasons. Some franchisors have no incentive to negotiate: Enough prospects are ready to buy a franchise on the franchisor's economic terms. Some franchisors offer their franchises on a strict 'take-it-or-leave-it' basis to avoid the administrative burden of managing a network of diverse contracts. Other franchisors eschew negotiating to avoid the possible fallout from charges of favoritism or to simplify the paperwork burdens associated with franchise sales. Some franchisors hide behind the extra disclosure duties that arise from contract negotiations by perpetuating the impression that franchise laws forbid franchisors from negotiating changes to their standard deal, which, of course, is untrue. Franchise laws do not forbid franchisors to negotiate franchise agreements, and franchise regulators do not intend for pre-sale disclosure rules to discourage contract negotiations. Nevertheless, the prevailing public perception is that franchise agreements are non-negotiable (see, for example, http://franchises.about.com/od/franchisinglegalissues/f/Fran_negotiate.htm, as of Dec. 10, 2006).

This is not to say that franchise contracts are never negotiated by franchise parties. In many situations, the franchisee enters the scene with negotiating leverage, whether due to a new franchisor's eagerness to close its first few sales or the prospective franchisee's particular experience, relative size, willingness to open up a new market, scope of investment, or other special circumstances. The more sophisticated the prospect, the less likely the prospect will be put off by the franchisor's initial resistance to negotiating special terms. As a result, some degree of negotiation is not uncommon particularly in franchise systems requiring larger initial investments that tend to attract more sophisticated buyers.

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