Law.com Subscribers SAVE 30%

Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.

Protecting Trade Dress in Once-Patented Subject Matter

BY Jonathan Moskin
December 29, 2006

The recent decision, Fuji Kogyo Co. v. Pacific Bay Int'l, Inc., 461 F.3d 675 (6th Cir. 2006), confronts the question deliberately left unresolved in TrafFix Devices, Inc. v. Marketing Displays, Inc., 532 U.S. 23 (2001), of whether a product design claimed in a prior utility patent can ever be protectable trade dress under the Lanham Act. Although setting a high bar to protectability, indeed a 'presumption' and 'heavy burden' that material claimed in a utility patent is functional and hence unprotectable once the patent term ends, the Supreme Court, of course, expressly elected not to foreclose such protection entirely. Thus, it refused the invitation of defendant TrafFix, and 'some of its amici,' to rule that 'the Patent Clause of the Constitution, Art. I '8, cl. 8, of its own force, prohibits the holder of an expired utility patent from claiming trade dress protection.' 532 U.S. at 35. Without itself addressing the constitutional question of how narrowly 'limited times' means 'limited times,' Fuji Kogyo does nothing to ease the burden in establishing trade dress protection for once-patented subject matter; it offers as well a new (if, perhaps, less than fully developed) analytical approach for applying the TrafFix presumption, asking whether the claimed trade dress would have infringed the expired patents.

A fishing line guide is one of a series of eyelets mounted along the length of a rod, through which the fishing line is threaded. Asked to tackle the question of whether Fuji Kogyo's previously patented fishing line guides could be protected as trademarks, the Sixth Circuit did not spare the rod in holding that because the designs were within the scope of Fuji Kogyo's expired patents, which to the court meant that Fuji Kogyo's own designs would have infringed its patents, either literally or under the doctrine of equivalents, judgment had been properly granted after trial dismissing its infringement claims and canceling the trademark registrations it had secured for the designs.

A potentially barbed issue in the waters left deliberately uncharted in TrafFix was that Fuji Kogyo's line guides were the subject not only of prior patent claims (and hence presumptively functional under TrafFix), but also ' on the other side of the ledger ' protected by three subsisting federal trademark registrations (which arguably should have overcome the presumption of functionality under 15 U.S.C. '1125(a)(3) and conferred a statutory presumption of validity under 15 U.S.C. '1115(a)), and had been the subject of seven design patents, which, although expired, likewise presumptively established the ornamental, non-functional nature of the designs under 35 U.S.C. '171. Although Fuji Kogyo might thus have entailed a knotty challenge of unsnarling a tangled line of evidentiary presumptions, the court cast aside any latent legal conflicts among the Lanham Act and the two patent presumptions, saying simply that there were present factual issues that could only be resolved at trial, 461 F.3d at 684, and that, in this instance, the evidence of functionality overcame the statutory presumptions of non-functionality under trademark and design patent law.

This premium content is locked for Entertainment Law & Finance subscribers only

  • Stay current on the latest information, rulings, regulations, and trends
  • Includes practical, must-have information on copyrights, royalties, AI, and more
  • Tap into expert guidance from top entertainment lawyers and experts

For enterprise-wide or corporate acess, please contact Customer Service at [email protected] or 877-256-2473

Read These Next
Yachts, Jets, Horses & Hooch: Specialized Commercial Leasing Models Image

Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.

Hyperlinked Documents: The Latest e-Discovery Challenge Image

As courts and discovery experts debate whether hyperlinked content should be treated the same as traditional attachments, legal practitioners are grappling with the technical and legal complexities of collecting, analyzing and reviewing these documents in real-world cases.

Identifying Your Practice's Differentiator Image

How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions Just as no two individuals have the exact same face, no two lawyers practice in their respective fields or serve clients in the exact same way. Think of this as a "Unique Value Proposition." Internal consideration about what you uniquely bring to your clients, colleagues, firm and industry can provide untold benefits for your law practice.

Risks and Ad Fraud Protection In Digital Advertising Image

The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.

Turning Business Development Plans Into Reality Image

This article offers practical insights and best practices to navigate the path from roadmap to rainmaking, ensuring your business development efforts are not just sporadic bursts of activity, but an integrated part of your daily success.