Pitching Green: The Benefits of Green Technology and Sustainable Building

Every successful entrepreneur understands that you must know your audience before making a business pitch. This same cardinal business rule applies to commercial office developments and renovations; a developer or owner interested in pursuing a green building project needs to be prepared to justify the green rationale to different audiences having a stake in the project. Investors and lenders will want to know how the green components impact development and operational costs. Prospective tenants will have an entirely different focus — they will want to know how the green features will enhance the company's image or impact employees' use of the space.

25 minute readJanuary 31, 2007 at 09:45 AM
By
James T. Mayer
Jonathan E. Furr
Pitching Green: The Benefits of Green Technology and Sustainable Building

Every successful entrepreneur understands that you must know your audience before making a business pitch. This same cardinal business rule applies to commercial office developments and renovations; a developer or

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