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Advising e-Commerce Business Startups: A Crib Sheet

By Olivera Medenica
February 27, 2007

Editor's Note: This month, in the first of a two-part article, our expert author examines some issues that e-commerce counsel should pay particular attention to when advising e-commerce startups, particularly small, single-entrepreneur or small-group driven Internet-based storefronts. See the April edition of e-Commerce Law & Strategy for Part Two.

The legal risks associated with operating an online business are largely hidden to many people who are lured by the dream of making their fortunes with the apparent ease of opening a virtual storefront.

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