As the legal industry becomes more competitive, marketing and business development are increasingly important to a firm's ability to succeed. It is essential that marketers and lawyers at small or mid-sized firms understand the marketing tactics that can help them increase firm awareness and ultimately bring in new business.
This seminar addresses tools that attorneys and marketing professionals have easily and successfully incorporated into their daily routine. The panel offers practical advice on ways you can begin to identify your marketing goals and initiate a plan to achieve them.
Knowledge you will gain:
Advertising vehicles tailored to meet your budget and provide the best return on your local investment.
Driving referral business through community involvement, firm-hosted seminars and Web sites.
Developing individualized marketing plans that focus on an attorney's unique skills, personality and business development goals.
Public relations: what you can do to be in the public eye utilizing internal and external resources to fit any budget.
As the legal industry becomes more competitive, marketing and business development are increasingly important to a firm's ability to succeed. It is essential that marketers and lawyers at small or mid-sized firms understand the marketing tactics that can help them increase firm awareness and ultimately bring in new business.
This seminar addresses tools that attorneys and marketing professionals have easily and successfully incorporated into their daily routine. The panel offers practical advice on ways you can begin to identify your marketing goals and initiate a plan to achieve them.
Knowledge you will gain:
Advertising vehicles tailored to meet your budget and provide the best return on your local investment.
Driving referral business through community involvement, firm-hosted seminars and Web sites.
Developing individualized marketing plans that focus on an attorney's unique skills, personality and business development goals.
Public relations: what you can do to be in the public eye utilizing internal and external resources to fit any budget.
With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
In Rockwell v. Despart, the New York Supreme Court, Third Department, recently revisited a recurring question: When may a landowner seek judicial removal of a covenant restricting use of her land?
