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Advising e-Commerce Business Startups: Beyond the Crib Sheet

By ALM Staff | Law Journal Newsletters |
March 26, 2007

(Editor's Note: This month, in the second part of a two-part article, our expert author examines some more issues that e-commerce counsel should pay particular attention to when advising e-commerce startups, particularly small, single-entrepreneur or small-group driven Internet-based storefronts. See the March edition of e-Commerce Law & Strategy for Part One. For continuity, we start by summarizing Part One.)

The legal risks associated with operating an online business are largely hidden to many people who are lured by the dream of making their fortunes with the apparent ease of opening a virtual storefront.

But the risks of setting up a virtual storefront ' an e-commerce venture ' can exceed those of operating a real-world, bricks-and-mortar business, where relationships with consumers are often based on tangible items.

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