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High Stakes Media: Best Practices For The Law Team

BY ALM Staff
April 16, 2007




Panelists

Joe Collum
Investigative Reporter,
PBS' Nightly Business Report


Diane Hamlin
President,
Hamlin Strategy Group


Susan E. Jacobsen
Business Development &
Public Relations Officer,
Skadden, Arps,
Meagher & Flom
(Washington D.C. Office)


Scott Sobel
President & Co-founder,
Media & Communications Strategies




Moderator

Elizabeth Lampert
Director,
Law Journal Newsletters
Web Audio
Conference Division

High Stakes Media
Best Practices for the Law Firm Team



Even the most brilliant trial lawyers often need help when dealing with the media outside the courtroom. Unexpected, high profile events, can and will occur without notice. Being prepared and able to respond to the media quickly and effectively is crucial. Understanding the specialized nature of high stakes, crisis and investigative journalism is essential for any law firm team to manage potentially volatile or negative press, and utlimately, win the battle in the “court of public opinion.”

Some law firms have highly skilled in-house communications professionals, while others entrust the assistance of an outside PR agency or professional. Others utilize both in their execution of the firm's media relations.

This webinar will help you formulate an effective plan for handling media interests, covering both the Firm and its clients as well as investigative reporting. It will cover:

  • When a law firm should hire outside consultants to assist with media issues.
  • How investigative reporters differ from other reporters.
  • News cycles, the Internet, live shots, blogs, and their impact on investigative stories.
  • Discussions “on the record,” “off the record” and “on background”.
  • Ambush interviews.
  • Attorney/client privilege.
  • Privacy and private property.
  • News conferences – when and why?
  • The difference between representing a client's best interests and manipulation.




Panelists

Joe Collum
Investigative Reporter,
PBS' Nightly Business Report


Diane Hamlin
President,
Hamlin Strategy Group


Susan E. Jacobsen
Business Development &
Public Relations Officer,
Skadden, Arps,
Meagher & Flom
(Washington D.C. Office)


Scott Sobel
President & Co-founder,
Media & Communications Strategies




Moderator

Elizabeth Lampert
Director,
Law Journal Newsletters
Web Audio
Conference Division

High Stakes Media
Best Practices for the Law Firm Team



Even the most brilliant trial lawyers often need help when dealing with the media outside the courtroom. Unexpected, high profile events, can and will occur without notice. Being prepared and able to respond to the media quickly and effectively is crucial. Understanding the specialized nature of high stakes, crisis and investigative journalism is essential for any law firm team to manage potentially volatile or negative press, and utlimately, win the battle in the “court of public opinion.”

Some law firms have highly skilled in-house communications professionals, while others entrust the assistance of an outside PR agency or professional. Others utilize both in their execution of the firm's media relations.

This webinar will help you formulate an effective plan for handling media interests, covering both the Firm and its clients as well as investigative reporting. It will cover:

  • When a law firm should hire outside consultants to assist with media issues.
  • How investigative reporters differ from other reporters.
  • News cycles, the Internet, live shots, blogs, and their impact on investigative stories.
  • Discussions “on the record,” “off the record” and “on background”.
  • Ambush interviews.
  • Attorney/client privilege.
  • Privacy and private property.
  • News conferences – when and why?
  • The difference between representing a client's best interests and manipulation.
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