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Competition Law and Distribution in East Asia

By William P. Johnson
April 27, 2007

While franchise lawyers, both domestically and in foreign jurisdictions, tend to focus their primary attention on matters of importance that are specific to franchise relationships, most are keenly aware that franchising is essentially just a form of distribution. Therefore, laws and regulations of broader impact can often be of critical importance. While distribution systems may often escape the applicability of franchise laws, franchise relationships nevertheless often have to deal with those affecting distribution generally.

When appointing distributors in foreign jurisdictions, U.S. suppliers and their counselors are well advised to be aware that assumptions based on U.S.-style distributorships can prove to be false. Indeed, in some jurisdictions, some assumptions can prove not only to be false but also to lead to significant adverse consequences. This is true in particular with respect to the competition law of some jurisdictions as such law is applied to distribution arrangements in those jurisdictions. Seemingly standard limitations placed on a distributor's activities that we may take for granted in the United States can give rise to potential civil, and even criminal, liability.

This article identifies common pitfalls that arise in three key East Asian jurisdictions: the Republic of Korea, Japan, and Taiwan. It does not present an exhaustive list of contractual provisions that can give rise to competition law issues, nor does it identify all jurisdictions where these issues arise. Rather, this article is intended to identify the most common pitfalls in specific jurisdictions with well-developed competition law where U.S. suppliers are actively establishing distribution networks, in order to bring to light the danger of assuming that what we know about U.S.-style distributorship agreements is applicable in those jurisdictions.

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