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Negotiating Tips for Mobile-Game Developmental Deals
Part One discussed mobile-game players, the industry playing field, content ownership issues and developer credits.
Licensing Celebrities and Brands
Just like its more traditional console and PC counterparts, the mobile-game industry has its fair share of celebrity and brand-name licenses. The correct celebrity association can make or break a game, and even a boring game might gain some level of success just because of its association with a particularly famous person or brand. In 2006, Hands-On Mobile announced a partnership with rock star Tommy Lee to develop entertainment content for cell phones that aimed to capture the former Motley Cre drummer's 'mischief-making' ways in an attempt to excite prospective mobile-game players and entice non-game players to purchase the game when published. Another example of celebrity partnerships: the creative cartoon-music collective Gorillaz teamed up its music brand with RealNetworks to develop a series of mobile-based games. However, playing with the fickle public perception of celebrity popularity is a sword that can cut both ways. The release of a Bode Miller game, widely publicized and perfectly timed to coincide with the conclusion of the 2006 Olympic Games, garnered disappointing results because of Bode's poor performance during the Olympics and the public backlash created by the media hype surrounding his 'bad attitude,' even though he went on to win numerous World Cup races after the Olympics.
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Major Differences In UK, U.S. Copyright Laws
This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
The Article 8 Opt In
The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
Strategy vs. Tactics: Two Sides of a Difficult Coin
With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
Legal Possession: What Does It Mean?
Possession of real property is a matter of physical fact. Having the right or legal entitlement to possession is not "possession," possession is "the fact of having or holding property in one's power." That power means having physical dominion and control over the property.
The Anti-Assignment Override Provisions
UCC Sections 9406(d) and 9408(a) are one of the most powerful, yet least understood, sections of the Uniform Commercial Code. On their face, they appear to override anti-assignment provisions in agreements that would limit the grant of a security interest. But do these sections really work?