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Negotiating Tips for Mobile-Game Developmental Deals

Part One discussed mobile-game players, the industry playing field, content ownership issues and developer credits. Licensing Celebrities and Brands Just like its more traditional console and PC counterparts, the mobile-game industry has its fair share of celebrity and brand-name licenses. The correct celebrity association can make or break a game, and even a boring game might gain some level of success just because of its association with a particularly famous person or brand. In 2006, Hands-On…

12 minute read April 27, 2007 at 10:05 AM
By
Steven Masur
Negotiating Tips for Mobile-Game Developmental Deals

Part One discussed mobile-game players, the industry playing field, content ownership issues and developer credits.

Licensing Celebrities and Brands

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