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News Briefs

By ALM Staff | Law Journal Newsletters |
April 27, 2007

From the IFA Franchise Expo '

A visit to the International Franchise Association Expo ('IFE') in Washington, DC, on March 30-31 revealed interesting observations about trends in the franchise industry and the impact of the updated Franchise Rule.

Earnings Claims. Marisa D. Faunce, partner Wiley Rein, LLP (Washington, DC), believes strongly that franchisors should include earnings claims in UFOC documents, despite the Federal Trade Comm-ission's ('FTC') decision not to require them in its updated Franchise Rule. 'Incorporating earnings claims gives a franchisor much more flexibility in the sales process,' said Faunce in a presentation at the IFE. 'It protects you from the rogue salesman, and it's becoming mandatory for franchisors who are appealing to sophisticated, multi-unit investor/ operators, who simply are not going to buy into a franchise system without it.'

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