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CLIENT CO-MARKETING – How do you get to the highly valued position of co-marketing with your client? Let's start with basic selling 101 – Ask For The Order. Who usually asks for the order first? If you really think about it, it is probably the client, not the law firm. How often have you been asked to: * “take a table.” * Provide a silent auction item. * Sponsor a golf hole in a charity tournament? * Offer a summer associate position to a client's daughter? * Donate to the client's law school fund drive?Corporate clients believe this is a fair trade when giving your firm significant business. And as long as the requests are reasonable, they'll keep asking you. But wait a minute; aren't these the same things you want to ask your client? Our next installment will begin to discuss what your corporate clients will appreciate.
CLIENT CO-MARKETING – How do you get to the highly valued position of co-marketing with your client? Let's start with basic selling 101 – Ask For The Order. Who usually asks for the order first? If you really think about it, it is probably the client, not the law firm. How often have you been asked to: * “take a table.” * Provide a silent auction item. * Sponsor a golf hole in a charity tournament? * Offer a summer associate position to a client's daughter? * Donate to the client's law school fund drive?Corporate clients believe this is a fair trade when giving your firm significant business. And as long as the requests are reasonable, they'll keep asking you. But wait a minute; aren't these the same things you want to ask your client? Our next installment will begin to discuss what your corporate clients will appreciate.
End of year collections are crucial for law firms because they allow them to maximize their revenue for the year, impacting profitability, partner distributions and bonus calculations by ensuring outstanding invoices are paid before the year closes, which is especially important for meeting financial targets and managing cash flow throughout the firm.
Law firms and companies in the professional services space must recognize that clients are conducting extensive online research before making contact. Prospective buyers are no longer waiting for meetings with partners or business development professionals to understand the firm's offerings. Instead, they are seeking out information on their own, and they want to do it quickly and efficiently.
Through a balanced approach that combines incentives with accountability, firms can navigate the complexities of returning to the office while maintaining productivity and morale.
The paradigm of legal administrative support within law firms has undergone a remarkable transformation over the last decade. But this begs the question: are the changes to administrative support successful, and do law firms feel they are sufficiently prepared to meet future business needs?
Counsel should include in its analysis of a case the taxability of the anticipated and sought after damages as the tax effect could be substantial.