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'Help, I Need an Attorney'

By ALM Staff | Law Journal Newsletters |
July 03, 2007

So much is written in our pages about how to capture the ideal client. About how to market to that client, how to win his or her business and, if that client represents a business in turn, how to win and keep that business too.

It's a worthy ideal, especially in today's competitive law environment. All you have to do is pick up any copy of Marketing the Law Firm and our nationally known experts will tell you exactly how important your marketing plan is ' and what can happen if you don't have such a plan.

But what about, for lack of a better word, Mr. or Ms. 'Average American Client'? Where do THEY go for representation when they want and need a really good attorney?

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