Law.com Subscribers SAVE 30%

Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.

The RED ZONE - Selecting Outside Firms

By Allan Colman, Managing Director, the Closers Group: www.closersgroup.com
July 12, 2007

CLIENT CO-MARKETING CONCLUDED – Corporte clients also want their staff to be treated professionally by all of your firm members. There's nothing better than hearing “My attorneys really ajppreciate the professionalism of your legal assistants each time they call to set a meeting.” Note,you didn't even need to “ask” because you have been emphasizing to each member of your team that they, too, are responsible for marketing, relationship building and retention.What else will inside counsel apreciate your asking? For example, if your practice group is contemplating a restructuring, ask for your client's thoughts. It might actually help them “keep ahead of the sheriff” in their own thinking.And if they are a step ahead of the sheriff, you'll be there with them.Allan

CLIENT CO-MARKETING CONCLUDED – Corporte clients also want their staff to be treated professionally by all of your firm members. There's nothing better than hearing “My attorneys really ajppreciate the professionalism of your legal assistants each time they call to set a meeting.” Note,you didn't even need to “ask” because you have been emphasizing to each member of your team that they, too, are responsible for marketing, relationship building and retention.What else will inside counsel apreciate your asking? For example, if your practice group is contemplating a restructuring, ask for your client's thoughts. It might actually help them “keep ahead of the sheriff” in their own thinking.And if they are a step ahead of the sheriff, you'll be there with them.Allan

Read These Next
Top 5 Strategies for Managing the End-of-Year Collections Frenzy Image

End of year collections are crucial for law firms because they allow them to maximize their revenue for the year, impacting profitability, partner distributions and bonus calculations by ensuring outstanding invoices are paid before the year closes, which is especially important for meeting financial targets and managing cash flow throughout the firm.

The Self-Service Buyer Is On the Rise Image

Law firms and companies in the professional services space must recognize that clients are conducting extensive online research before making contact. Prospective buyers are no longer waiting for meetings with partners or business development professionals to understand the firm's offerings. Instead, they are seeking out information on their own, and they want to do it quickly and efficiently.

Should Large Law Firms Penalize RTO Rebels or Explore Alternatives? Image

Through a balanced approach that combines incentives with accountability, firms can navigate the complexities of returning to the office while maintaining productivity and morale.

Sink or Swim: The Evolving State of Law Firm Administrative Support Image

The paradigm of legal administrative support within law firms has undergone a remarkable transformation over the last decade. But this begs the question: are the changes to administrative support successful, and do law firms feel they are sufficiently prepared to meet future business needs?

Tax Treatment of Judgments and Settlements Image

Counsel should include in its analysis of a case the taxability of the anticipated and sought after damages as the tax effect could be substantial.