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Orientation Revisited and Reinvented

By Phyllis Weiss Haserot
August 30, 2007

Many firms have instituted elaborate machinery for their recruiting (entry-level and lateral) and orientation, but there is a long way to go toward stellar results regarding orienting, integrating, and retaining those hard-won recruits. Some of the difficulties are generational; others can be traced to the traditions of partnership culture, which often lacks openness about management and how the firm handles the business of law.

Firms and companies are still trying to figure out the newest generation in the workplace. As more of the Millennial/Y generation continue to enter firms for what they expect will be very short-term stays, partners and managers agonize. They attend conference sessions and Webcasts, and they bring in generational experts for seminars. They are looking for the secret sauce that will turn the young recruits into the more traditional, driven professionals they knew and could count on to work hard, aspire to partnership, and stick around for three to five years, at which point they will have made money for the firm.

Resolving this dilemma will require, whether they like it or not, more attitude- and behavior-changing on the part of partners and senior associates or managers than they are likely to get from Generation Y. It will require creative thinking, new offerings, and more savvy and generation-sensitive management to engage and have the desired effect on the younger generation. I see this as a three-prong approach:

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