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HELP! Communicating During a Crisis
With corporate scandals, terrorism and economic chaos appearing regularly in major newspapers' headlines and broadcast reports, it seems that now more than ever, American business needs good crisis communications.
No company, bricks-and-mortar or e-based, is immune to crisis ' so no company should be without some kind of plan to communicate in the midst of that crisis. Organizations with good plans in place will weather crises far better than those that have none ' or those whose principles believe that not communicating will insulate them in some way from the effects of the crisis.
And just like the rest of corporate America, law firms, including those that advise e-commerce concerns, should not be without a crisis communication plan. Several incidents in the legal industry in the last few years aptly illustrate how not to handle communications in a crisis. From the almost spontaneous combustion of a major firm to an embarrassing internal dispute that was aired across every major legal publication (and beyond) to a failed merger announcement, law firms aren't immune to crisis ' nor the need to have a clear, thoughtful communication plan to manage the crisis.
The advent of blogs has also increased the stakes. It doesn't matter that the views expressed in blogs are opinionated and the statements are often unsubstantiated. Blogs are a voice to be reckoned with, and crises provide ample fodder for bloggers to spew and their readers to chew.
Yachts, Jets, Horses & Hooch: Specialized Commercial Leasing Models
Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.
Hyperlinked Documents: The Latest e-Discovery Challenge
As courts and discovery experts debate whether hyperlinked content should be treated the same as traditional attachments, legal practitioners are grappling with the technical and legal complexities of collecting, analyzing and reviewing these documents in real-world cases.
Identifying Your Practice's Differentiator
How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions Just as no two individuals have the exact same face, no two lawyers practice in their respective fields or serve clients in the exact same way. Think of this as a "Unique Value Proposition." Internal consideration about what you uniquely bring to your clients, colleagues, firm and industry can provide untold benefits for your law practice.
Risks and Ad Fraud Protection In Digital Advertising
The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
Turning Business Development Plans Into Reality
This article offers practical insights and best practices to navigate the path from roadmap to rainmaking, ensuring your business development efforts are not just sporadic bursts of activity, but an integrated part of your daily success.