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When Real Estate Isn't Real

By Stanley P. Jaskiewicz
September 27, 2007

For years, e-commerce writers have distinguished the 'bad, old bricks-and-mortar' world from the 'new and improved' e-commerce economy. But recently, the marketing, purchase and sale of real estate have all begun to join online.

Certainly, some of the earliest Internet adopters were real estate brokers. In their intensely competitive market, they quickly recognized the consumer advantages of the Internet, where they could post online listings, later on with photographs and virtual tours, which consumers could peruse at their leisure before calling a listing agency to speak with an agent about a property.

And really, from the agent's perspective, what could be better? He or she avoided the until-then unavoidable time and cost expenditures of physically showing many houses, and could focus on closing a sale to a buyer who had already identified a home of interest. The application of the Internet and its technology sped not only the sale for buyers and sellers, but the payment of commission to brokers, taxes to municipal and other government authorities, and the reputation of sure-shot brokers.

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