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HELP! Communicating During a Crisis

By John J. Buchanan
September 28, 2007
Part One of this series set forth tips for handling a crisis that will resolve in a timely manner and will not be the downfall of a firm. This month's installment addresses clients in crisis.

Clients in Crisis

Because an attorney's primary job for clients in crisis is to help them get out of trouble, attorneys often believe that not saying anything to anyone is much less riskier than talking to the press ' and that is one option. However, as noted, clamming up and relying on 'No comment' isn't always going to be helpful in resolving a crisis situation ' and may actually exacerbate the situation. Clearly, there are situations where it is impossible or not legally prudent for a client to discuss details of a crisis in public, but in some situations, it is worth the client considering.

And while you need to ensure that you help your client safely navigate the complexities of the legal storm brewing in the wake of the crisis, there are a few things that you can do to help your client out on the communications side.

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