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Master Franchisee Buyouts Become More Popular Internationally

By Mark Abell and Victoria Hobbs
October 30, 2007

Franchise attorneys are quite familiar with management buyouts ('MBOs') and have perhaps assisted or consulted in such transactions. Now comes along a new phenomenon in international franchising: master franchisee buyouts ('MFBOs'). An introduction to MFBOs follows, using examples of two recent transactions.

In May 2007, the owners of the Master Franchise for ChipsAway in the United Kingdom, ChipsAway International Limited ('ChipsAway UK'), signed a deal with its U.S. franchisor, ChipsAway, Inc., under which ChipsAway UK bought the global intellectual property rights ('IPRs') from ChipsAway, Inc., including the ChipsAway trademarks and the 'secret formula' for its paint and lacquer products which make the ChipsAway repair system unique. ChipsAway, Inc. retained the IPRs for use in North America only. ChipsAway UK can therefore now exploit the entire global market, excluding only North America. This deal not only substantially increases the value of the UK business, but it also provides more stability for the UK franchisees and boosts the value of all their businesses, while relieving the U.S.-based franchisor of the unwanted burden of running an international franchise network.

Deals such as ChipsAway are becoming more common. Last year, Field Fisher Waterhouse acted in a similar deal for another UK master franchisee, MRI Worldwide Network Ltd., in its buyout of the global business of franchisor MRI Worldwide Inc. Under that deal, the parties split the global ownership of the MRI IPRs into U.S. and rest-of-the-globe companies.

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