Internet or online interviewing is a method that can provide reliable and valid survey data. Often one sees or hears of Internet surveys where respondents are recruited haphazardly online (at
Online Interviewing for Use in Lanham Act Litigation
Internet interviewing will undoubtedly become the norm over the next decade. Being familiar with the ways to enhance its reliability and validity will be necessary to create scientifically valid, controlled, and reliable studies that can be used in Lanham Act litigation.
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