Law.com Subscribers SAVE 30%
Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.
WHAT DID NOT WORK II.
November 19, 2007
WHAT DID NOT WORK II.This is the second in a series of comments on why in-house counsel rejected law firm business development efforts. Attorneys marketing must consider a wider range of sales considerations than typically brought to the table. Following are more examples of what I have heard counsel discuss law firm marketing presentations:1. Make sure everyone on your team sits facing the inside counsel. Don't insult them by looking out the window or keeping your back to someone.2. If you buy a table for a dinner as requested by in-house counsel, do not make the mistake of not showing up or sending the wrong people to the event. Filling seats is not what counsel had in mind when they invited you to attend a fund raising event for their favorite charity. 3. Make sure you know how many people the client will have present for your legal services presentation and don't overload the table. Bringing a swarm of attorneys to a sales pitch will raise numerous concerns in the in-house counsels' minds including, “If they bring this many to a meeting, how many are going to be billing me if I retain them?”
WHAT DID NOT WORK II.This is the second in a series of comments on why in-house counsel rejected law firm business development efforts. Attorneys marketing must consider a wider range of sales considerations than typically brought to the table. Following are more examples of what I have heard counsel discuss law firm marketing presentations:1. Make sure everyone on your team sits facing the inside counsel. Don't insult them by looking out the window or keeping your back to someone.2. If you buy a table for a dinner as requested by in-house counsel, do not make the mistake of not showing up or sending the wrong people to the event. Filling seats is not what counsel had in mind when they invited you to attend a fund raising event for their favorite charity. 3. Make sure you know how many people the client will have present for your legal services presentation and don't overload the table. Bringing a swarm of attorneys to a sales pitch will raise numerous concerns in the in-house counsels' minds including, “If they bring this many to a meeting, how many are going to be billing me if I retain them?”
Strategy vs. Tactics: Two Sides of a Difficult Coin
With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
'Huguenot LLC v. Megalith Capital Group Fund I, L.P.': A Tutorial On Contract Liability for Real Estate Purchasers
In June 2024, the First Department decided Huguenot LLC v. Megalith Capital Group Fund I, L.P., which resolved a question of liability for a group of condominium apartment buyers and in so doing, touched on a wide range of issues about how contracts can obligate purchasers of real property.
CoStar Wins Injunction for Breach-of-Contract Damages In CRE Database Access Lawsuit
Latham & Watkins helped the largest U.S. commercial real estate research company prevail in a breach-of-contract dispute in District of Columbia federal court.
The Article 8 Opt In
The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.