Accounting for Intangibles: From IP to CEO

The track to the CEO's office has changed as the key determinants of competitive advantage have changed. Over the past few years, sales, marketing, engineering, and most recently, finance have serially been the corporate lines through which proto-CEOs have risen through the ranks. With intangibles now providing the competitive advantage, perhaps the next trend in CEO-spotting will take place in the IP suite.

16 minute read November 29, 2007 at 10:10 AM
By
Nir Kossovsky
Accounting for Intangibles: From IP to CEO

'Jazz isn't music because you can't read it or write it,' declared Buenos Aires concert master Luis Schifrin to his son.

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