Survey Power

Courts and lawyers should pay particular attention to survey findings such as there is 'no likelihood of confusion,' 'there is no likelihood of dilution,' and ensure that the power of the test is high to rely on such conclusions. Anytime a commissioned survey indicates 'no effect,' in addition to issues such as question clarity, randomness of the sample, and other methodological issues, there is the additional critical issue of statistical power.

8 minute read November 29, 2007 at 03:31 PM
By
Alex Simonson
Survey Power

Surveys attempt to extrapolate from a sample what is happening in the defined universe as a whole.

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