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New Year, New Clients

By Christy Burke
December 21, 2007

It's a brand new year ' and, with a little luck and some persistence, maybe you made the most of the holiday season's networking opportunities and now you're poised to follow up with a flood of new contacts.

But if you felt like your holiday season was hectic and didn't yield much client-development success, not to worry. Consider making it your New Year's resolution to make the most of events you attend in 2008.

Association and client parties are not just about overpriced venues and open bars. As an attorney, if you are smart about where you spend your time and how you prepare to do it, then these festive events can also be about networking, business development and building relationships with people important to your law practice ' past, present and future. What's particularly good for lawyers who are also niche practitioners, like e-commerce counsel, is that they have a nearly tailor-made smaller network ' a subculture of sorts ' and fewer contacts in that e-commerce realm with whom to hobnob than do their primarily general-counsel counterparts, or than they themselves would at general events for lawyers. In other words, the client- and relationship-hunting opportunities are great.

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