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IT''S ALL ABOUT YOU
2007 was a busy and productive year at Law Journal Newsletters. Like every other business, we did a little trimming, we did a little fixing, we did a little tweaking to the bottom line. But we also added new, talented attorneys to our various Boards of Editors (joining the incredible talent that already serves on our Boards). We listened to them and to the world of law in general, and followed what we learned with hard-hitting articles in the areas of marketing, patent, family law (a huge change in that area into collaborative law), medical malpractice, e-commerce, and so many, many more.
As you know, our 22 newsletters cover just about every practice area short of criminal law. And we are constantly learning, searching, reading, discussing, reporting, and researching to make sure we stay on the forefront of each area, whether it's Insurance, Accounting, IP, or Internet. That having been said, we now turn to you.
2008 is YOUR YEAR. We often receive e-mails from attorneys interested in debating a point of law, or interested in presenting another point of view. Well, why not online?
Yachts, Jets, Horses & Hooch: Specialized Commercial Leasing Models
Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.
Hyperlinked Documents: The Latest e-Discovery Challenge
As courts and discovery experts debate whether hyperlinked content should be treated the same as traditional attachments, legal practitioners are grappling with the technical and legal complexities of collecting, analyzing and reviewing these documents in real-world cases.
Identifying Your Practice's Differentiator
How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions Just as no two individuals have the exact same face, no two lawyers practice in their respective fields or serve clients in the exact same way. Think of this as a "Unique Value Proposition." Internal consideration about what you uniquely bring to your clients, colleagues, firm and industry can provide untold benefits for your law practice.
Risks and Ad Fraud Protection In Digital Advertising
The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
Turning Business Development Plans Into Reality
This article offers practical insights and best practices to navigate the path from roadmap to rainmaking, ensuring your business development efforts are not just sporadic bursts of activity, but an integrated part of your daily success.