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WHAT DOES WORK IN THE RED ZONE II.
January 18, 2008
WHAT DOES WORK IN THE RED ZONE II. This second in a series will focus on tactics to enhance client relationships leading to future business development for your law firm. One of the highest compliments you can pay to your client is to refer business to them. From a law firm marketing point of view, this may be the second best technique to generate expanded engagements, the first being to perform the highest quality of work.Cross-selling your clients to each other is another smart way to bring good clients together. First of all, they might have business opportunities to discuss. And second, they may also discuss what great work you do for them. In either case, everyone wins and you keep building a future pipeline of work.Third, if you have multiple clients attending a firm workshop, or a bar association or business association meeting, make sure you spend time with each. Don't make the all too common mistake of letting your clients and potential leads stand around like wallflowers. Identify ahead of time who will be attending and ask if you could introduce them to one of their colleagues in another company.Summarizing, what does work in the Red Zone is to acknowledge your clients' businesses by: * Referring business * Cross selling * Bring them together at workshops.Next time we'll discuss maximizing the impact of client meetings.Allan Colmanthe Closers Groupwww.closersgroup.com
WHAT DOES WORK IN THE RED ZONE II. This second in a series will focus on tactics to enhance client relationships leading to future business development for your law firm. One of the highest compliments you can pay to your client is to refer business to them. From a law firm marketing point of view, this may be the second best technique to generate expanded engagements, the first being to perform the highest quality of work.Cross-selling your clients to each other is another smart way to bring good clients together. First of all, they might have business opportunities to discuss. And second, they may also discuss what great work you do for them. In either case, everyone wins and you keep building a future pipeline of work.Third, if you have multiple clients attending a firm workshop, or a bar association or business association meeting, make sure you spend time with each. Don't make the all too common mistake of letting your clients and potential leads stand around like wallflowers. Identify ahead of time who will be attending and ask if you could introduce them to one of their colleagues in another company.Summarizing, what does work in the Red Zone is to acknowledge your clients' businesses by: * Referring business * Cross selling * Bring them together at workshops.Next time we'll discuss maximizing the impact of client meetings.Allan Colmanthe Closers Groupwww.closersgroup.com
Major Differences In UK, U.S. Copyright Laws
This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
The Article 8 Opt In
The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
Strategy vs. Tactics: Two Sides of a Difficult Coin
With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
Legal Possession: What Does It Mean?
Possession of real property is a matter of physical fact. Having the right or legal entitlement to possession is not "possession," possession is "the fact of having or holding property in one's power." That power means having physical dominion and control over the property.
The Anti-Assignment Override Provisions
UCC Sections 9406(d) and 9408(a) are one of the most powerful, yet least understood, sections of the Uniform Commercial Code. On their face, they appear to override anti-assignment provisions in agreements that would limit the grant of a security interest. But do these sections really work?