Law.com Subscribers SAVE 30%

Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.

COMMUNICATING EFFECTIVELY AND ENJOYABLY WITH CORPORATE CLIENTS

By Allan Colman, the Closers Group, www.closersgroup.com
March 12, 2008

COMMUNICATING EFFECTIVELY AND ENJOYABLY WITH CORPORATE CLIENTS – Continuing with our series on really getting to know your clients and your prospects, and assuming you do want to discover what makes them and their companies work, what's next? You and your marketing support team must make time to organize pursue and hopefully close opportunities if you do find out. Lawyers are excellent at talking, good at asking questions and only so-so at listening. Yet it is the latter two skills that are the ultimate determinants of ongoing success. According to KLS/Gates “Top of Mind” survey of senior in-house counsel, conducted in the summer of 2005, “communicating effectively” and “enjoyable attorneys” are two of the top three attributes for outside counsel selection.For any lawyer who wants to “communicate effectively and enjoyably” the 60/40 rule that served IBM so splendidly for decades still applies. Client talks 60% of the time, you talk 40%. Demonstrate the knowledge you have obtained by asking strategic questions and getting them to discus operational and management challenges.

COMMUNICATING EFFECTIVELY AND ENJOYABLY WITH CORPORATE CLIENTS – Continuing with our series on really getting to know your clients and your prospects, and assuming you do want to discover what makes them and their companies work, what's next? You and your marketing support team must make time to organize pursue and hopefully close opportunities if you do find out. Lawyers are excellent at talking, good at asking questions and only so-so at listening. Yet it is the latter two skills that are the ultimate determinants of ongoing success. According to KLS/Gates “Top of Mind” survey of senior in-house counsel, conducted in the summer of 2005, “communicating effectively” and “enjoyable attorneys” are two of the top three attributes for outside counsel selection.For any lawyer who wants to “communicate effectively and enjoyably” the 60/40 rule that served IBM so splendidly for decades still applies. Client talks 60% of the time, you talk 40%. Demonstrate the knowledge you have obtained by asking strategic questions and getting them to discus operational and management challenges.

Read These Next
The DOJ's Corporate Enforcement Policy: One Year Later Image

The DOJ's Criminal Division issued three declinations since the issuance of the revised CEP a year ago. Review of these cases gives insight into DOJ's implementation of the new policy in practice.

Use of Deferred Prosecution Agreements In White Collar Investigations Image

This article discusses the practical and policy reasons for the use of DPAs and NPAs in white-collar criminal investigations, and considers the NDAA's new reporting provision and its relationship with other efforts to enhance transparency in DOJ decision-making.

The DOJ's New Parameters for Evaluating Corporate Compliance Programs Image

The parameters set forth in the DOJ's memorandum have implications not only for the government's evaluation of compliance programs in the context of criminal charging decisions, but also for how defense counsel structure their conference-room advocacy seeking declinations or lesser sanctions in both criminal and civil investigations.

CLE Shouldn't Be the Only Mandatory Training for Attorneys Image

Each stage of an attorney's career offers opportunities for a curriculum that addresses both the individual's and the firm's need to drive success.

A defendant in a patent infringement suit may, during discovery and prior to a <i>Markman</i> hearing, compel the plaintiff to produce claim charts, claim constructions, and element-by-element infringement analyses.